Why we started iA

We saw the same pattern again and again.

Brilliant businesses watching from the sidelines whilst their competitors raced ahead with AI. Marketing teams creating content the hard way whilst others automated in minutes. Leaders paralysed by options, defaulting to inaction. Years of expertise being overtaken by those brave enough to embrace change.

It's frustrating. And frankly, unnecessary.

Every day businesses delay AI adoption, they fall further behind. Not because they lack capability - but because they lack a clear path forward. They're drowning in noise, stuck in pilot mode, waiting for the "perfect" solution whilst their market share quietly erodes.

We couldn't watch this happen anymore.

Here at iA we're on a mission to close this gap. We believe every business deserves to benefit from AI - not in some distant future, but starting next week. That's why we focus on intelligent acceleration: aligning your business goals with the right AI approach, ensuring your people, processes, and tools actually work together.

Because staying competitive isn't optional anymore. And no business should be left behind simply because AI feels too complex.

Practical. Strategic. Human. That's how we make AI work for everyone.

Meet Agis

Meet Celia

Agis Georgiou is an AI Expert and Data Scientist with 10 years of experience in harnessing advanced analytics, machine learning, and AI to uncover insights, predict trends, and inform strategic decisions.

With a proven track record in developing scalable AI solutions across different sectors, and Agis is committed to making a significant business impact through strategic innovation.

Agis holds a masters degree from Eindenhoven University of Technology, Netherlands.

Agis lives in Athens.

Celia Rizothanasi is a Fellow CIM and a Chartered Marketer with 20 years of experience in strategic marketing specialising in digital marketing and communications.

As an early adoptor of GenAI for marketing, Celia qualified as a certified AI trainer and has been enabling small businesses adopt the new technology responsibly.

Celia holds a masters degree from UCL, London and a number of digital marketing and social media certifications.

Celia lives with her husband in South West London.

Our values

At Intelligent Acceleration, 'iA' means more than our name. It's our approach: AI Success = Adoption + Implementation. Here's how we work:

Strategic Focus We strip away the noise to reveal what matters most. No overwhelm, no jargon - just clear paths to real results. Powers our Practical Workshops

Skilled Teams We don't create dependency - we build capability. Your team learns to own, adapt, and evolve their AI tools with confidence. Drives our AI Consultancy

Practical Integration Ideas are nothing without execution. We build AI that fits seamlessly into your daily workflow and delivers from day one. Shapes our Custom AI Solutions

Smart Wins Forget grand transformations. We focus on quick, strategic victories that build momentum and prove value fast. Guides every engagement

Human Advantage AI amplifies human intelligence, never replaces it. We keep people at the centre because that's where the real advantage lies. Defines our philosophy

Simple. Practical. Proven. That's how we help marketing teams move from AI confusion to clarity.

Image credits:
Joshua Woroniecki and Victoria from Pixabay